Not every day is going to be fun and easy. Basically you can’t skip steps, you have to put one foot in front of the other, things take time, there are no shortcuts but you want to do those steps with passion and ferocity. Well it means step by step ferociously and it’s the motto for Blue Origin.
The Latin phrase gradatim ferociter Is a Bezos favorite. The biggest oak starts from an acorn and if you want to do anything new, you’ve got to be willing to let that acorn grow into a little sapling and then finally into a small tree and maybe one day it will be a big business on its own. I think it’s because we know from our past experiences that big things start small. Why don’t we instead, focus those resources and all that brain power on the books category, which is a big business for us?” Instead, that would be a natural thing to have happen, but instead inside Amazon, when a new business reaches some small milestone of sales, email messages go around and everybody’s giving virtual high fives for reaching that milestone. It would be very easy for say the person who runs a US books category to say, “Why are we doing these experiments with things? I mean that generated a tiny bit of revenue last year. Nside our culture, we understand that even though we have some big businesses, new businesses start out small. While there is no one recipe that fits all, there are elements of what Amazon does that help. You need to be clear with all of your stakeholders, with are you holding a ballet or are you holding a rock concert and then people get to self-select in.” Big Things Start Small Just don’t hold a ballet and advertise it as a rock concert. He says, “You can hold a ballet and that can be successful and you can hold a rock concert and that can be successful. We don’t even take a position on whether our way is the right way, we just claim it’s our way, but Warren Buffet has a great saying along these lines. Well, I think that if you’re straight forward and clear about the way that you’re going to operate, then you can operate in whatever way you choose. When asked about the pressures of running a public company and meeting quarterly earnings expectations he said: That’s how we do it and by the way, we have a lot of fun doing it that way. These three ideas, customer-centricity, long-term thinking and a passion for invention, those go together. If you’re going to invent, it means you’re going to experiment, you have to think long-term. Those are the three big ideas to think long-term because a lot of invention doesn’t work. What we’re really focused on is thinking long-term, putting the customer at the center of our universe and inventing. The three big ideas are (1) thinking on a different timescale, (2) putting the customer first, and (3) inventing. An interview with founder Jeff Bezos touches on the timeless lessons he’s learned for business success.
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